Bryanston School

Overview

Bryanston School, located in the picturesque town of Blandford Forum, Dorset, is a well-regarded private boarding school known for its stunning grounds and holistic approach to education. I was tasked with updating the school’s website, particularly key sections such as accommodation, academic subjects, and sports, in order to reflect the school’s ethos and provide a compelling resource for prospective students and their families.

Challenges

Bryanston School wanted to enhance its online presence by providing potential students and their families with an in-depth understanding of the school’s offerings.

Their goals included:

• Improving the accessibility and engagement of key sections of the website (accommodation, academic subjects, sports)
• Reflecting the school’s holistic approach to education and personal development
• Developing content that effectively communicates the school’s unique qualities to inspire students to choose Bryanston for their studies

My approach

To meet the school’s needs, my approach included:

• Visiting the school regularly to meet with subject heads, tutors, and boarding house staff
• Taking time to explore the school’s facilities, grounds, and overall ethos to accurately capture its atmosphere
• Working closely with key staff to understand their approach to teaching and personal development, ensuring the content would resonate with both students and parents
• Creating content that reflected the beauty of the school’s surroundings, its commitment to academic excellence, and its focus on nurturing students’ personal growth

Results

My work with Bryanston School led to:

• The updated website content effectively showcases the school’s offerings and ethos, attracting more prospective students and their families
• The new content is designed to showcase Bryanston’s values and vision more effectively and lead to more inquiries from students and parents
• The new content better conveys the school’s commitment to personal development, academic achievement, and a holistic approach to learning

Working with Bryanston School was a rewarding experience that allowed me to combine my passion for writing with an appreciation for education. Through detailed research and collaboration, I helped bring Bryanston’s ethos to life, ensuring that prospective families could fully appreciate what the school offers.