Is it time for you to consider hiring a freelance copywriter? You may have already crafted your own website or even been successful in marketing your business. But as your business begins to flourish, do you have the time to regularly sit at your keyboard and create unique and engaging copy?
You may not have outsourced your content to a freelance copywriter or content writer before, but now may be the time to try. After all, what better way to make your website or brochure stand out than with the help of a professional who specialises in copywriting?
Copywriting isn’t just about inserting buzzwords in the right order. It’s writing to persuade the reader to perform a certain action. It could be to check out a new website or buy a new product. It takes skill to craft that important call to action. You may know your business inside out, but a professional copywriter can help you make your business really stand out.
Benefits of hiring a freelance copywriter
Here are some great reasons why your business should hire a freelance copywriter:
1. Differentiates your business from your competitors
You know your business, but do you know how to make your business stand out from your competitors? A professional copywriter will be able to create copy that makes the unique points of your business really stand out from the crowd.
2. Enhances your credibility
You might be confident that your writing is good, but a professional copywriter can really make sure your business is credible. Poor spelling and grammar could turn off your potential customers, so using a copywriter means your website really reads as well as it looks. Looking credible is vital to getting your customers to buy your product or services.
3. Easy recruitment
Hiring a freelance copywriter can save you time and effort. Visit copywriters’ websites, and look at their feedback from previous clients to determine their skills and expertise. You do not need to sit through a day full of interviews to find your perfect writer. Thanks to the beauty of the internet, you can hire freelancers from any part of the world.
What are my credentials? My About page tells you more about me, but I’ve worked across local government, higher education and the private sector. I’ve researched and written about a wide variety of topics and love to work on new subjects. I’m currently working on the portfolio section of my website, but in the meantime, if you would like to see examples of my work, please do get in touch.
4. Saves you time and hassle
Your own business requires a lot of attention, and writing copy can easily slip to the bottom of your to-do list. Copywriting seems easy, but what if you run out of ideas or struggle to find the perfect way to describe your business? A professional copywriter can quickly get to grips with your business and brand tone. Most importantly, they can save you valuable time so you can focus your time on running your business.
5. Creates SEO-friendly content
SEO isn’t a trend. It’s here to stay, and writing copy that is pleasing to search engines is vital if you have a website. A professional copywriter will be able to write copy that is persuasive and gets you those all-important website visitors.
Do I just write website copy? No. I also write copy for leaflets, brochures, reports, newsletters, email campaigns, press releases, etc. Visit my Services page to find out more about what I do.
6. No staff costs
Freelancers mostly work from home using their own equipment. You are not required to provide office space, infrastructure or any resources other than the information and instructions they need for the project.
Where do I work? I am based in Dorset, but I work for clients all across the country, allowing me to work on a great variety of interesting projects. It’s not always easy for me to travel around the country, so I speak to my clients outside of Dorset via phone, email, or Skype. I am passionate about working in Dorset, supporting local businesses and am always interested in taking on new Dorset copywriting projects.
7. Always at the end of an email, tweet, or Facebook message
Freelance copywriters may work remotely and work unusual hours, but they are pretty much always online. Whether you prefer Twitter or LinkedIn or you like chatting on Skype, freelance copywriters are never far away. One of the beauties of hiring a freelancer is that they are often available outside the usual 9-5 office hours, so if you need something actioned ASAP, or perhaps you suddenly had a great idea on the drive home that just cannot wait, you will probably find that your copywriter is there at the other end of a message.
How can you contact me? I am always happy to chat about your project and what you might need. I prefer email as it is a great way of having everything written down so nothing is missed. But I also like a chat, whether on Facebook, Twitter, the phone or face-to-face on Skype.
8. Hire as needed
You may not always need the service of a copywriter. Some companies only publish occasional blogs or press releases from time to time. Hiring a freelance copywriter for specific projects makes business sense.
What works best for your business? I understand that business needs can change from month to month, so I am happy to work from project to project or on an ongoing basis. Some clients will get in touch and ask me for copy; I deliver it, followed by an invoice and then may not hear again from them for a while. I can work around the needs of your specific business.
9. Bonus Incentive: Freelance copywriters are self-motivated
Freelancers are focused on satisfying their clients and meeting their expectations to survive in the competition. Negative feedback or rating from a client translates to a bad reputation and loss of work. This motivates freelancers to provide quality service on every project they work on.
10. A professional copywriter gets results!
At the end of the day, a professional copywriter knows how to get action from the copy they write. For a small investment, you will know that the copy they write will create a lasting impression.
Dorset and beyond: Whether you are looking for a Dorset copywriter, or just need someone to create quality, creative copy, then please get in touch and find out what I can do for your business.